The odds were against Z Brand Group when it was first formed. Born into
a downturned economy, the company also faced the challenge of having 70 percent of its client base composed of nonprofit organizations — the sector hit the hardest by the recession. But despite these challenges, Goldie Z. Ostrow was able to get the company off the ground and see it quickly thrive.
Leaving the design and marketing communications company she had previously co-founded, Ostrow decided to establish Z Brand as a new kind of agency that would deliver a high level of quality services, including advertising campaigns, across a variety of platforms, as well as offer social media to her clients for the first time — all at a more streamlined cost. As president and director of business development, she grew her business by networking and mixing tactics such as giveaways, a billboard campaign, social media and a website.
Z Brand has grown a loyal client base by delivering exceptional return on investment for its clients. Ostrow strives to keep costs low through a variety of smart business practices, such as eliminating excess, smart shopping for the best vendor quote, subleasing agency space and taking advantage of advertising specials and deals for both Z Brand and its clients.
With clientele including many of Pittsburgh’s largest companies, Z Brand also does extensive pro bono work with several high-profile nonprofit organizations.
Ostrow is as active within the community as she is with her business. She serves on the Friends of CAPA Advisory Board and recently joined the boards of Family Resources, Rodef Shalom Congregation and Hillel Jewish University Center. Additionally, she chaired Rodef Shalom’s public relations committee and served on the United Way of Allegheney County’s strategic marketing committee.
How to reach: Z Brand Group, (412) 697-2800 or www.zbrandcreative.com