How a picture can be worth a thousand words

My company has been providing custom graphics and decals for equipment manufacturers for more than 50 years.

We strive to manufacture high-quality products with an innovative and ethical approach, while promoting a positive, fun and satisfying experience for all members of our team.

This is our company mission, which we have printed and displayed around our facility so our employees buy into it as well. The words have meaning, but you may ask how we stand behind this mission?

The greater good
They say a picture is worth a thousand words. When I bought this company with my father 35 years ago, I pictured myself running a printing company, earning a good living to provide for my family and retiring comfortably.

I never imagined that running a printing company would have much impact on the greater good. But here I am, all these years later, and the picture I see now has more significance. I found a greater purpose for my business, which my employees could get behind as well, to make a contribution through products we manufacture.

I can’t say that it changed my life or the lives of my employees, but I see the effect it has on the greater good. I urge you to look past what you do, and focus on the greater purpose in your work.

When we work with a design engineer or a marketing manager to create custom labels and decals for a product or display, we help a company improve its branding and display safety and warning instructions on industrial equipment for safe operation.

There is great pleasure in seeing something that you created drive by on a vehicle wrap or our labels on products sitting on a store shelf. But there is an even greater way that my company helps people.

An incredible feeling
We work closely with metro transit authorities to produce American with Disabilities Act (ADA)-compliant, Braille and emergency exit signage inside rail cars, buses and at train stations that aid in the safe transport and exit of passengers in case of emergency.

The Department of Transportation requires transit operators  make their systems accessible for persons with disabilities, but people usually think of ramps for wheelchairs. We know how important it is for public transit authorities to be compliant with federal regulations, so we became experts in meeting these requirements, which detail how these signs are printed and used.

To help in the process, my employees have become active participants in the American Public Transportation Association to help develop standards used in the industry for passenger safety. It’s an incredible feeling knowing that signs we produce help guide people to safety in an emergency.

That is a picture I feel proud to print. And I hope you’re able to look beyond how your company produces or sells a product or service to find ways that you can help others, so your picture says what you want it to say about you.

Dolf Kahle is CEO at Visual Marking Systems Inc.