How AkzoNobel Packaging Coatings Inc. delivers creative service

Julian Cass, Vice President of the Americas, AkzoNobel Packaging Coatings Inc. North America

The continuous improvement culture emulated by Julian Cass and his team at AkzoNobel Packaging Coatings Inc. North America constantly asks how the company can better tomorrow today for its customers.

Cass, who serves as vice president of the Americas at AkzoNobel, a leading supplier of coatings, inks and adhesives to the packaging industry, makes sure the company is doing right by its customers. The company delivers on its promise of ‘Tomorrow’s Answers Today’ through a culture of values it lives by day-in and day-out.

The first is focusing on the customers’ future. The company only provides products and services that improve the futures of its customers. AkzoNobel makes it very clear that this is the basis for why the company exists.

The second is embracing entrepreneurial thinking. The company thrives on an environment that encourages new ideas for customers. Employees are always challenging standards and bringing great ideas to market as a result, which keep customers coming back for more.

The third aspect of its culture is a focus on developing the talents of its people. AkzoNobel knows that if its people don’t grow, neither will the company and therefore no customers would exist. The company focuses on developing existing talents, nurturing new skills and progress to attract and retain employees of the highest quality to develop the business.

Another key element to customer service is courage and curiosity. The more questions posed, the better a product or service will be. By challenging employees and the products they are creating, AkzoNobel ensures that it is always improving.

Lastly, the company makes sure everyone acts with integrity and responsibility. Employees have to be aware of rules and regulations that they must comply with in whatever part of the world they are in. But it’s more than that. It’s about doing things the right way and doing them right the first time. Ethical and responsible behavior along with these other values, provide the business and its customers with trust.

How to reach: AkzoNobel Packaging Coatings Inc. North America, (440) 297-8556 or