How Alan J. Fuerstman put his heart and soul into Montage Hotels and filled a niche

Alan J. Fuerstman, founder and CEO, Montage Hotels & Resorts

Alan J. Fuerstman, founder and CEO, Montage Hotels & Resorts

Real Estate & Hospitality


Alan J. Fuerstman began to show his natural aptitude for the hospitality industry at the young age of 17. He was still in high school and had started to work part time as a bellman at a Marriott Hotel in New Jersey. It was his attention to detail, ability to serve guests and willingness to always lend a hand that was quickly noticed by management.

The result was an offer to join Marriott’s management team after Fuerstman graduated from Gettysburg College. He quickly rose through the ranks at a number of luxury hotels before being recruited by Steve Wynn to open the prestigious Bellagio Hotel in Las Vegas.

Through all this, Fuerstman gained experience and put himself in position to pursue a personal vision he had been thinking about. He wanted to create something new, a small ultra-luxury hotel that prided itself on gracious hospitality and attention to service and detail without the stereotypical pretentiousness of a five-star hotel.

As founder and CEO of Montage Hotels & Resorts, Fuerstman has been involved in all aspects of the company’s growth. He didn’t have brand awareness, but he did have a strong sales and marketing vision that could focus on the core differentiators that Fuerstman was confident would win over prospective guests.

And while he has taken a hands-on approach to every aspect of Montage Hotels & Resorts’ growth, Fuerstman never fails to demonstrate the importance of his people and the value that they bring to the culture and the company.

He doesn’t focus on awards and doesn’t want his employees to feel pressured to do something that isn’t possible. His attitude is to “focus on your own backyard first,” believing that consistent effort and dedication to your job will bring you all the recognition you and your business deserve.

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