How Family Heritage puts money back in its customers’ pockets

Howard Lewis
Howard Lewis, president and CEO, Family Heritage Life Insurance Co.

Buying an insurance policy can be daunting, partly because if the insured scenario never actually happens, it can result in a losing financial scenario for the investor. However, Family Heritage Life Insurance Co. of America shows its clients that buying insurance can actually be a win-win.
Family Heritage has grown more than 30 percent annually since Howard Lewis, its chairman, president and CEO, founded the firm 22 years ago. Under Lewis’s leadership, the firm has continued to deliver on its mission to provide financial security and peace of mind for customers through its customer-driven programs and systems, many of which are unique to the insurance industry.
One example is Family Heritage’s zero-risk premium return policy. The return of premium benefit gives people peace of mind in knowing that they are insured in case they need it, but if it turns out they don’t use the insurance, Family Heritage will return their money. In either case, the money is there waiting.
When employees can empathize with customers and relate to their challenges, they are better equipped to help them. That is why all Family Heritage agents are quickly immersed in the service-driven culture from day one. The firm also encourages its agents to educate themselves about the issues facing current and potential customers, for example, by participating in sales calls to find out more about different customer experiences.
Another way Family Heritage provides peace of mind for customers is by offering services that make handling insurance-related issues quick and easy. Instead of giving customers no option but to navigate through a phone menu, Family Heritage agents make sure customers can always get their claims issues addressed by a live person. The firm also employs speedy claims processing systems and direct deposit of claims so that clients have faster access to their claims money, which is one less thing to worry about in a stressful time.
How to reach: Family Heritage Life Insurance Co. of America, (440) 922-5222 or www.familyheritagelife.com