How Jim Sartori and Jeff Schwager invest in the quality of Sartori cheese

Jim Sartori, CEO and owner, Sartori Co.

Jim Sartori, CEO and owner, Sartori Co.

 

Jeff Schwager, president, Sartori Co.

Jeff Schwager, president, Sartori Co.

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When the recent recession came around, Jim Sartori and Jeff Schwager decided not to participate. Rather, at their company Sartori Co. they continued to emphasize customer focus, cheese quality and reinvestment, all of which have enabled Sartori to prosper.

Schwager considers the significant growth of Sartori, including its retail presence, to be one of the more significant future challenges as well. Devising and installing the infrastructure to match the company’s growth has been and will continue to be a challenge, but the pair has plans in place to invest in quality, team development, leadership training, and modernization and expansion of key facilities.

Sartori believes strongly in leading by example and in employee empowerment rather than the controlled direction of his team members. This enables him to work with his teams in pursuit of their mission to make the “best artisan cheese in the world.”

The concept of “family” permeates throughout and is the key driver of the core values maintained at the company – family, integrity, ingenuity, commitment, authenticity and humility.

Sartori encourages his team members to suggest and pursue opportunities, which has enabled the business to grow.

The retail segment is flourishing at Sartori. The cheese needs to be of a high quality, requiring an aging schedule anywhere from one to two years and a highly innovative team of master cheesemakers. In addition, there needs to be a strong marketing and branding campaign led by a top-notch sales team.

These efforts require a highly risky and significant capital outlay as the team tries to estimate retail cheese demand at least one year or more in the future.

When it comes to specialty cheeses, the risk is amplified by the lack of an outlet market that classic cheeses such as parmesan and asiago enjoy. Needless to say, the investment has proven to be the lucrative opportunity that Sartori and Schwager envisioned.

How to reach: Sartori Co., www.sartoricheese.com

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