How Marc Brenner has transformed a simple auto mechanic school into a diverse college campus at Ohio Technical College

Marc Brenner, president and CEO, Ohio Technical College

Marc Brenner, president and CEO, Ohio Technical College

NEO Ernst & Young Entrepreneur of the Year

Family Business Award

Winner

 

Marc Brenner

president and CEO

Ohio Technical College

 

In July 1969, Marc Brenner and his father Julius founded the Ohio Diesel Mechanics School. Over the course of 30 years, the school grew, added programs, training, and changed locations and names. In 1996, Brenner’s father retired, and he assumed complete and total responsibility for all aspects of the school.

In his new leadership role as president and CEO, Brenner implemented major changes throughout the organization, including redesigning classrooms, shop floors and training courses. One of the most successful strategies that Brenner implemented was a change in the marketing approach from targeting middle-aged adults to targeting 18 to 25 year olds.

This strategy led to rapid expansion, and in 1998, because of the increase of program offerings and campus developments, the school’s name was changed to Ohio Technical College, a private and accredited technical college providing career-oriented auto mechanic training.

Over the years, OTC has faced numerous obstacles such as obtaining financial aid for its students and limited housing. Through Brenner’s business acumen and vision for his college campus, he was invited by President Clinton to be a part of the advisory team to start Direct Loans, which offers financial aid to for-profit schools. OTC also purchased several houses, which are now used to house its students.

As the school’s growth continued, BMW of North America developed an interest in OTC and created a specialized training facility on the campus — one of only four training sites in the U.S. Most recently, the college opened a branch campus called PowerSport Institute that specializes in motorcycles.

Brenner and his team have developed partnerships with industry leaders such as Kawasaki Motorcycle, Yamaha Motor, Victory Motorcycle, Honda, Polaris and others. This branch campus of OTC now trains about 250 students and total enrollment for OTC and PSI averages 1,500 students on an annual basis. In 2009, OTC was recognized as the National School of the Year.

How to reach: Ohio Technical College, www.ohiotech.edu

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