How Purchasing Power enables workers to buy big-ticket items responsibly

Richard Carrano, President and CEO, Purchasing Power

Purchasing Power, an e-commerce company that offers a program enabling its clients’ employees to purchase computers and home appliances via payroll deduction, was founded on the belief that people who can’t afford to pay for expensive items up front should have the opportunity to make such purchases responsibly without incurring high interest rates or prolonged payment periods.

Led by President and CEO Richard Carrano, Purchasing Power is in business to give people a better way to buy by providing a responsible alternative to other consumer financing options, but it is the “why” that drives the company. Purchasing Power is committed to its service and its customers.

The company’s phenomenal growth in the past four years has been driven by how it listens to its customers: what’s good for Purchasing Power’s customers is good for the company.

Despite Purchasing Power’s fast growth, all its customers are treated as VIPs with opportunities to receive personal product mailers, promotions and discounts. Customers who enjoy Purchasing Power’s program can share their experiences with their co-workers by participating in the company’s referral program, which rewards every customer who refers new customers to Purchasing Power with a gift card.

Longstanding customers have been extended larger spending availability, personalized policies and white-glove service. And Purchasing Power is in the process of developing a loyalty program to reward more frequent users of its program with additional benefits.

Dave Van Nostrand of Wappinger Falls, N.Y., has been a Purchasing Power customer since 2009 and has placed multiple orders with the company. “I’ve had so many great experiences with Purchasing Power that it’s hard to narrow it down, but one that stands out the most would be when I ordered my son’s HP laptop,” he says. “They were very helpful and informative about the product. They just do everything right. I am a customer for life.”

How to reach: Purchasing Power, (404) 609-5100 or