How Rock The House showed Chardon its heart

Matt Radicelli, founder and CEO, Rock The House

Matt Radicelli, founder and CEO, Rock The House

Rock Your Prom 2012 began with the modest goal of increasing brand awareness among Northeast Ohio students and school administrators. When it was all said and done, Rock The House Entertainment had provided students from Chardon High School with a night of joy and happiness that they would never forget.

The original prize was to be a $5,000 entertainment package. But when it became clear how much Chardon High students wanted to win this contest in light of the tragic school shooting on Feb. 27, 2012, Rock The House decided to expand the prize in a big way.

Under the leadership of founder and CEO Matt Radicelli, the company reached out to friends in the event industry and garnered support from more than 20 companies.

In the end, the event received more than $150,000 of services, including a national recording artist and the honor of being the first prom to ever be held at the Rock and Roll Hall of Fame and Museum.

It was a beautiful example of what can happen when a company is willing to stretch itself beyond expectations to make the customer happy. And it gave Chardon students a night to remember in a year that had been tainted with dark memories.

How to reach: Rock The House Entertainment, (440) 232-7625 or www.rthgroup.com

 

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