How Shamrock Cos. focus on differentiation

Robert Troop, CEO Shamrock Cos. Inc.

Robert Troop, CEO Shamrock Cos. Inc.

At The Shamrock Cos. Inc., the mission is to be the premier provider of integrated marketing solutions that help customers build and protect their brands, drive revenue and create efficiency using the right mix of people, services and technology.

The company strives to create an atmosphere that motivates employees, fosters creativity, provides opportunity for personal and professional growth, encourages teamwork and challenges people to consistently meet and exceed expectations of clients.

Led by CEO Robert Troop, its mission and its ability to offer fully integrated, progressive solutions for customers, Shamrock is able to bring value beyond the products and services it offers to clients. With a corporate goal of making every customer a “Raving Fan,” customers know that Shamrock thrives on going the extra mile.

Since implementing its well-known Raving Fan Feedback and Problem Solving Analytical Technique processes 10 years ago, Shamrock has increased manufacturing on-time performance from 96 percent to 99 percent, decreased average manufacturing turnaround from 15 days to less than seven days, increased distribution on-time performance from 95 percent to 99 percent, decreased standard delivery time for pick and pack from 48 hours to nine hours, and decreased customer impacted quality events from 1.2 percent to .25 percent.

How to reach: The Shamrock Cos. Inc., (440) 899-9510 or