When he left his last job to found Frontline International Inc. in 2000, John Palazzo ignored the four P’s of marketing – product, price, promotion and place — and just launched his company on the belief that if he could develop and manufacture a great and unique product, the market would follow.
While it seemed like a mistake — the company didn’t sell anything in its first two years – Palazzo stuck it out. But today, Frontline International’s cooking oil recycling equipment is a staple in almost all chain restaurants, grocery stores, airports, universities, prisons and other institutions.
It was while employed at Darling International, a recycler of restaurant cooking oil, that Palazzo realized there was a better method of recycling waste cooking oil. His employer wasn’t a manufacturer, so Palazzo began to develop his new concept for recycling cooking oil.
Although initially there wasn’t much interest in the product, after much persistence, the Jack in the Box restaurant chain agreed to a five-store trial. The trial was successful and the corporation specified the equipment in all corporate stores. And before long, Palazzo was renting more garages to accommodate production for orders from companies such as Wendy’s and Sonic Drive-Ins.
In 2005, Frontline International bought its first corporate building. As president, Palazzo has worked to expand his products to accommodate all kinds of businesses and organizations with its oil recycling offerings on a global scale. Moving forward, he recognizes that his company is in a market that is rapidly expanding. To ensure future international growth, he continues to look for opportunities in new technology, product development and product design that add value and efficiency in recycling cooking oil waste.
How to reach: Frontline International Inc., (330) 861-1103 or www.frontlineii.com
