John Sell, President, Wayne W. Sell Corp.

John Sell, President, Wayne W. Sell Corp.


John Sell took over as president of the regional trucking company Wayne W. Sell Corp., after his father, the company’s founder and namesake, died in 2008. During the economic downturn that followed, Sell had the vision to invest heavily in equipment to service the natural gas industry. He also made the decision to upgrade his fleet with new technology and back-office software.

These decisions enabled the Sarver, Pa.-based company to address competitive challenges and comply with toughening government regulation while keeping its trucks as fuel-efficient as possible. Sell’s foresight positioned the company to set itself apart from its competitors and take advantage of the Marcellus Shale natural gas boom.

A significant challenge Sell faces is a shortage of skilled drivers. To combat this, Sell has embarked on a rebranding project, which includes a new website and application process that the company’s leaders believe will make it more attractive to prospective drivers.

Founded by Sell’s father with a single tractor and trailer in 1954, Wayne W. Sell Corp. has grown to more than 70 tractor trailers, and now offers flat bed, van and bulk tank services in the northeastern United States.

John Sell has been the leading force in increasing the company’s revenue by more than 100 percent since he become president. Sell believes in differentiating the company from its competitors through superior service, so Wayne W. Sell Corp. offers 24/7 live dispatch and customer service.

In the future, Sell plans to increase the size of the company’s fleet between 5 and 10 percent, depending on the state of the economy and growth in the natural gas industry.

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