Keeping the media happy on line

Members of the media no longer have to call St. Francis Health System’s public affairs department for information. Now, it’s all in a special Web site designed just for those pesky reporters.

The new electronic press room, designed recently by St. Francis to improve its media relations, includes the latest press releases, medical specialties and contact information for immediate access to System professionals in any medical area.

It also includes fact sheets and biographies of executives and physicians. Of course, the site also includes general information about the System’s three hospitals and more than 25 other sites, as well as a history of the 130-year-old institution.

To glance at the new Web site-and get a few ideas for your own site, St. Francis Health System’s Web site address is www.sfhs.edu/pressrm.html.