Realizing firsthand a need for better services and support for realty agents, Michael Golden and Thaddeus Wong gave up their positions as topproducing agents at a small brokerage firm to start their own company to provide just that.
Co-founding @properties in 2000, they began as a small, four-person operation selling new construction. Twelve years later, it is now the largest real estate brokerage firm in Chicago and the 35th largest in the nation. In addition to a commercial real estate division, the company offers institutional services and property management.
Employing 1,050 real estate agents, Golden and Wong have grown @properties largely by attracting and retaining high-quality agents through strong levels of service and support. Much of this support comes in the form of professional marketing programs. To create successful programs, Golden and Wong utilized their combined
experience in condominium development sales, scaling the sophisticated marketing programs they once created for that market to the sale of a single home by a single agent.
The company has an internal marketing team that creates personalized logos, brochures and advertising promoting brokers and their listings, printing highquality and affordable materials in the company’s own print shop. This team has also negotiated bulk advertising discounts with media partners, passing those savings to @properties agents.
In addition to marketing support, the firm provides agents with opportunities to grow in both personal and professional capacities. The company offers yoga classes, employs full-time performance coaches to help agents develop personalized business plans, provides an improvisational workshop targeted toward real estate agents and offers weekly sales training classes. It also brings in guest speakers from around the country for larger events
How to reach: @properties, www.atproperties.com