No one knows how to navigate change better than a startup

Age isn’t everything. In today’s increasingly competitive marketplace, the ability to quickly react and adapt to change is critical to success, and no one knows this better than startups.

Unencumbered by legacy processes, smart startups enter into the market ready to react and stay agile, given the unpredictability and risk they face in their early months and even years. Operating in a constant state of change, they understand the need to employ business practices that support operational and financial flexibility. This allows them to react quickly to marketplace changes and external feedback without disrupting the flow of business. Sound familiar?

Startups have to employ a change-management strategy throughout all of their business by design. In larger, or more established companies, this often falls on the business manager. As the agility champion, there is one practice business managers can spearhead to help shift a business into a state of perpetual evolution.

Operate in real time

Shifting your mentality to operate in real time can influence how your company embraces change, driving better business from the bottom up. There are two beliefs startups abide by that are essential to this mindset:

1) Break the rules

Without prescribed formulas or rules, startups are able to respond more effectively to marketplace shifts and act on opportunities as they present themselves. Sometimes not even knowing anything different, startups may challenge the basic conventions of competition by bringing creative solutions to old problems.

In terms of managing a business, real-time issues need real-time solutions because downtime can mean lost profits. Having to go through lengthy approval processes or deliberations can prevent the formation of a proactive change management approach. Being able to clearly communicate to key stakeholders is very important. If current processes inhibit the ability to do this, propose a new way of doing things that is well-supported with documentation. As a business evolves, processes should too.

2) You don’t need to do it all by yourself

Limited by resources, it is not unusual for startups to outsource functions that are not central to what they do or the product they offer, such as human resources or accounting. A small company might also lease or rent office furniture rather than buying it, which requires additional resources to manage, maintain, store and dispose of these assets.

Allowing an expert to manage specialty processes and assets for your office ensures that you can focus on keeping it running smoothly. Additionally, letting the experts optimize your workspace and office assets can lead to benefits such as increased employee productivity and cash flow to invest in areas of growth for your business.

Building a better business starts from the ground up. How you manage your space has huge implications on business success.

CORT understands that now more than ever, business managers are being challenged to manage more than just office space, but how to best optimize that space to help drive the business forward and continue to grow.

CORT offers rental solutions to help optimize your space, based on your business goals and balanced by your financial realities. Connect with us to learn how we can help create interactive spaces in your office. Call (888) 360-2678 or visit to get more information or to get started with your workplace solution.