When new patients enter the Rocky
River office of The Dr. Richard E.
Betor Cosmetic Dental Group, they know this is not the typical dental
experience.
The office’s living room-style waiting room
is comfortably equipped with an air purifier,
flat-screen TV and the finest magazines.
Most clients spend little time there, however, because the Betor
team prides itself in seeing patients within five
minutes of their scheduled appointment times.
As both a general and
cosmetic dentist, Betor’s
practice offers general
and cosmetic dentistry, porcelain veneers,
laser whitening, laser dentistry, implant dentistry and migraine prevention. Busy
patients appreciate this one-stop dental
service.
Patient referrals are the result of exceptional customer service, and Betor provides incentives for patients through a
client referral program. After a referred
patient is seen for his or her exam, the original patient receives either a $50 account
credit or a $50 retail gift certificate.
The practice sends flowers, cards or a gift
card to aesthetic dentistry patients, and the
doctor personally calls each patient after a
major procedure. Each client receives a
bag that contains lip balm, toothpaste,
toothbrush, floss and informational
brochures, and his youngest patients
receive special gifts and sunglasses they
can wear during their cleanings.
Betor’s clinical and nonclinical staff travel
to New York City and Chicago yearly for
customer service training, cross-training
and continuing education seminars. When
vendors do on-site seminars at the office, all
employees are required to attend; if they
understand each other’s jobs, patients benefit from a knowledgeable staff.
The office staff benefits from a four-day
workweek, office hours that miss rush hour
traffic, early Friday dismissal and profit-sharing.
HOW TO REACH: The Dr. Richard E. Betor Cosmetic Dental Group, (440) 333-3766 or www.drbetor.com
