Steven Zuccarini left the security of a
large, established company in order to
pursue the raw potential he saw at
InnerWorkings Inc. He saw a solid foundation, a world of opportunity and
employees ready to actively participate
in the company’s success.
Zuccarini believed in the business
model — managed print and promotional solutions to clients in the United
States. But he also saw the opportunity
the company had to sell its enterprise
solution to Fortune 500 clients. The
obstacle would be in convincing the
organization of that potential. In turn,
Zuccarini fostered a culture at
InnerWorkings that enabled employees
the freedom to attempt something great
and not be afraid to fail, while also providing the ability for employees to make
decisions without overanalyzing them.
Under his leadership, the company
now has added 25 Fortune 500 clients in
the three years since he started. Those
clients have fueled the nearly 100 percent revenue growth each year. This is
especially impressive given that the print
industry in general has only been growing at 3 to 5 percent annually for the past
decade.
A continuing challenge is to not only
maintain these accounts but increasing
penetration. In 2007, InnerWorkings saw
a 35 percent increase in revenue from
these accounts, compared to 2006. This
was made possible by the strong customer relationships Zuccarini and his
team forged through its high-service,
low-cost business model.
HOW TO REACH: InnerWorkings Inc., www.inwk.com
