Silver lining

Martin Richenhagen, chairman, president and CEO, AGCO Corp.

Several years ago, AGCO Corp. suffered a company tragedy when its COO and another top executive were killed in a plane crash. The company had a memorial service at its headquarters, and numerous customers attended the ceremony, many driving through the night several hours to make it.

During the service, one customer after another went to the podium to speak not just about those who had died in the accident but about how many of the executives across the company had built personal relationships with them. It was certainly a testament of how well the agriculture manufacturing equipment company had treated its customers.

“I deal with many clients, but AGCO is one of a kind,” says Benton J. Mathis Jr. of Freeman Mathis & Gary LLP. “If every American manufacturer did business like AGCO does with its customers, in terms of building a quality product and providing exemplary customer service, we would be in a far better economy in this country.”

While that accident occurred several years ago and the company has changed a lot as it’s grown, one thing hasn’t changed — its commitment to strong customer service. Under the leadership of Chairman, President and CEO Martin Richenhagen, AGCO still strives to provide the best products and service possible to its customers around the world. He recognizes that one of the most powerful criteria a farmer will use in determining who to buy from is the quality of the dealer who sells and services that equipment. As such, the company provides significant support to its dealers in order to improve the quality of that network. It monitors each dealer’s performance and profitability and established programs that focus on continual dealer improvement.

By focusing on customer service, AGCO is ensuring that it continues to grow and be a leader in the industry.

How to reach: AGCO Corp., (770) 813-9200 or