SBN Magazine.
This name has served us well as we have transformed our company from Small Business News Inc. to Smart Business Network Inc. However, we decided it was time for our magazine to take on a title that clearly expresses what we are all about.
There was really only one choice: Smart Business.
These two words say a lot. The name describes what everybody wants their company to be.
Since our launch 14 years ago as Small Business News, we have sought to provide business owners and top decision-makers with solutions to the challenges of growing a company. We have mined the best business minds in the region for their ideas for growing and managing companies — from ways to increase revenue or control costs to hiring and retaining the best employees.
Through the years, the concept of smart ideas has become an integral part of our magazine and our company. In 1999, we dropped the Small Business News name, going with the now familiar SBN flag and adding our tag line of “Smart Ideas for Growing Companies.”
At the beginning of 2002, we introduced our Smart Ideas section, devoted to providing a concise resource of best practices and winning strategies in key areas of business — accounting, finance, health care, human resources and technology, to a name a few.
At the same time, we decided we needed to change our corporate name to bring it more in line with our corporate and editorial mission. Our new corporate name — Smart Business Network Inc. — reflects not only our role of providing smart ideas to area business people, but also our role in building stronger business networks throughout the community through our Internet site, www.sbnonline.com, and our conferences and events.
I hope you will agree with us that our new name, Smart Business, is a reflection of the ideas and principles we bring to you every month throughout the pages of the magazine.
