Stand out from the crowd, make your voice heard

To achieve economic development success, companies must position themselves to be heard by audiences, including local communities, peer businesses and talent. Tapping into existing resources is a good way to ensure your voice stands out from the crowd.
Economic development organizations exist in each of the Columbus region’s 11 counties, in order to boost the success of their respective business landscapes. Whether assisting a longtime company with expansion or facilitating a new company’s relocation, these organizations are experts in navigating everything from real estate to regulations.
Most organizations, including Columbus 2020, have staff dedicated to communicating directly with companies to help intercept challenges before they impact operations.
For instance, if a rapidly growing business is in need of specialized talent or a custom space, engaging these local partners early makes sense. The organizations can develop solutions so the company can concentrate on its growth — not the red tape.
Collaborate with peer companies
The Columbus region is unique in how its industries tend to communicate openly and participate in each other’s successes. A good example is the Columbus Collaboratory. Spawning from a common need for more advanced analytics capabilities, several companies joined forces to create a solution that will benefit everyone.
Another example is the robust startup community. Central Ohio has become a breeding ground for entrepreneurs, mostly due to information sharing and partnerships. Startups like Print Syndicate, a design and marketing startup that sells via e-commerce sites, solicited advice from companies like Cardinal Health and Crane Group. Lesson learned? Just ask. Most Columbus region companies realize that a rising tide lifts all boats.
Take advantage of the talent
One of the region’s most valuable resources is talent, with more than 60 colleges and universities producing thousands of work-ready employees annually. Roughly one-third of residents over the age of 25 hold at least an associate or bachelor’s degree.
And aside from traditional higher education, Central Ohio is home to several technical colleges that provide specialized training to match industry needs.
If niche workforce needs arise, institutions have the flexibility to create custom degree programs.
The Ohio State University’s logistics curriculum at Fisher College of Business was a direct response to the booming supply chain industry. Feedback from distribution-related companies helped guide courses in everything from warehouse operations to consumer behavior. If your industry has a similar need, there is a good chance an educational institution can accommodate it.
Other resources are available to help companies attract or develop skilled workers at the associate degree or certification training levels. For instance, Innovation Generation and the Ohio Career Exploration Internship Program help businesses engage high school students with work experience opportunities, giving students a chance to “test out” a career. In turn, companies can train potential employees for skilled positions and, through the program, be reimbursed for up to half of interns’ wages.

Companies aren’t alone when it comes to expansion issues, industry challenges or connecting with the ideal workforce. There are resources available to solve business hurdles and help ensure success.