Straight shooter

Q. How do you keep yourself motivated to perform your own job at a high level?

It’s not about the money. You hear that sometimes, but in this case, it’s true. What drives me is this work that I do is the fact that I am working to try and achieve something. Sometimes, you talk to somebody in this world of business and they really don’t know who the hell they are. You have to find out what defines you and why you are in business to begin with. Working with people, teaching people about air guns, how to buy the right gun, how to safely use it, helping to teach children how to safely fire a gun, that is my passion. That is why I love what I do.

Q. How do you turn a first-time customer into a loyal customer who wants to do business with you time and again?

The way I see it, we’re not here to sell every customer the most expensive gun that we can. We’re not going to sell you a $20,000 rifle if that is not what you want or need, if you are not adequately trained to handle that kind of a gun. What we are here to do is service the customer, take care of the customer and make sure they get the product that is right for them. Taking care of the customer is how you make your money, not by selling them the most expensive product.

You have to be honorable in your business dealings. If you do dishonorable things, cheat customers or lie to them, that is a sure way to kill your business. You should be willing to tell someone the worst possible truth before you tell them a lie. I say that business is about balls, and sometimes it takes balls to have honor like that.

How to reach: Pyramyd Air, (888) 262-4867 or www.pyramydair.com