If you’ve been waiting for a compelling reason to join the online world, DoyleMarketing.com may help.
The company that has created marketing plans for BrainwareMedia.com and VanServ.com has crunched the numbers and come up with the statistic that small businesses that use the Internet to sell products and services are bigger ($3.79 million average annual revenue) than those that don’t ($2.72 million).
Here’s a 17-step checklist to make sure your online efforts work.
- Develop clear, written Internet sales objectives.
- Register a domain name.
- Write and design a Web site that sells.
- Arrange reliable, cost-effective hosting and e-mail strategies.
- Set up secure credit card capabilities for online, real-time international sales.
- Set up a proven and effective search engine strategy in the html codes.
- Post the site and test it.
- Index manually with the Big Eight search engines.
- Automate indexing with the 400-plus specialized search engines and directories.
- Automate posting to all related news groups and mailing lists.
- Automate news releases to 1,300-plus business editors via e-mail and fax.
- Contact organizations, associations, distributors, retailers and consumers online via acceptable direct e-mail.
- Set up immediate personal response mechanisms for each new prospect and customer.
- Maintain an automated customer and prospect e-mail database.
- Develop a monthly automated e-mail newsletter to prospects and customers.
- Design and promote an affiliate program to pay commissions on referral sales.
- Design an Internet advertising campaign for Web sites and publications
You can find the source of all this at DoyleMarketing.com.
