The core of success

Q. How do you hold people
accountable for those values?

Every single [employee]
review, you rate the core values 1 through 5 and say how
they did at them.

Every single meeting for the front-line staff, I draw someone’s name from a hat. I make
them get up. I make them
recite the core values. I make
them tell one thing they enjoy about the core values, and I
give them a hundred-dollar bill
on the spot if they succeed.

As part of our orientation, they
have to get up in front of the
other new employees, and they
have to recite the core values
before they graduate orientation.

Q. What’s the benefit of establishing strong core values?

Getting the core values out
there allows the employees to
really know what’s expected
of them. It eliminates that cigarette smoke, watercooler
gossip and fear. They can
actually focus on, ‘I know
what to do to be successful.
I’m not going to get slapped on
the wrist for doing something
wrong because I follow all the
core values.’

From the company perspective, most executives trust their
own decisions. They started
the company because they
knew they were doing something better than what was out
there. But you haven’t really
done anything if you can’t get
others to execute according to
your vision. Having the core
values allows you to set the
behavior pattern that is you
and is what your vision was.

For the executives themselves, I do spend more time
repeating myself, but I spend a
lot less time with the ‘he said,
she said’ or micromanagement
or HR issues. The time that I
waste on repeating my message
is freed up fivefold because I
don’t have any people coming
here to gossip about other
employees anymore.

At the beginning, it takes a lot
of energy, but once it gains
momentum, it really doesn’t
take that much time.

HOW TO REACH: Rising Medical Solutions Inc., (877) 747-4644 or www.risingms.com