FINALIST / HEALTH CARE & HEALTH CARE SERVICES
TJ Farnsworth, founder and CEO of SightLine Health LLC, was born and bred an entrepreneur. He grew up in a household where his mother, a schoolteacher, started a series of her own successful businesses, and his father, an attorney, started his own boutique practice. He never thought of doing anything other than starting his own company.
After working for a marginally successful health care technology start-up, and subsequently joining a larger health care company, Farnsworth used his little savings and a lot of credit cards to develop outpatient treatment centers using a new technology to treat uterine ﬁbroids in women.
However, shortly after that investment, the economy collapsed and the pool of patients dried up. So Farnsworth began to look for new avenues to steer the business and settled on the development and operation of high-end outpatient radiation oncology centers.
Farnsworth knew he had to differentiate himself to gain patients. He decided to focus on customer service, something he saw lacking with large hospital systems and health care providers. Patients who visit SightLine Health centers ﬁnd surface parking by the door, a warm, welcoming environment and a staff that greets them by ﬁrst name. Farnsworth strives to make them feel like family and does whatever he can to make their experience a little easier.
SightLine Health partners with many community organizations related to cancer, including Race for the Cure and the American Cancer Society, but Farnsworth tries to challenge his employees to ﬁnd unique missions. One good example is in Lubbock, Texas, where SightLine partnered with the American Cancer Society to build Texas’ ﬁrst Hope Lodge, where patients and their families can stay for extended periods while being treated for cancer in the Lubbock community. ■
HOW TO REACH: SightLine Health LLC, www.sightlinehealth.com