Mike Warren wasted no time in finding a catchy name for his office furniture company’s tell-all pricing strategy featured earlier this fall in SBN Columbus [“Total exposure,” August 1999].
The ink had barely dried on our pages when Warren, president of Excel Business Systems, faxed our office announcing his pricing method — which shows clients precisely how much of an order’s cost goes toward Excel’s overhead, product expense and bottom line — is now being call “corporate streaking.”
In addition, Warren indicated he’d just used this corporate streaking concept to negotiate a $500,000-plus contract with Time Warner. Not bad for an idea that’s barely a year old.
