What it's all about

Finding time to grow professionally while serving your employers, customers, family and community is no small task in today’s business environment. Any working person knows how difficult it is to keep up with the information flow of computers, faxes, e-mail and voice mail. Then you have to factor in sales goals, project deadlines, budgets, family commitments, religious obligations, etc. It’s a balancing act that requires constant evaluation of your priorities.

The 38th Distinguished Sales and Marketing Awards banquet, presented by the Columbus Sales Executives and Small Business News, recognizes individuals who have achieved professional success in the area of sales and marketing, while balancing other aspects of their lives.

There are three categories of winners: Executive Awards, Top Five Sales and Marketing Professionals, and Honorees.

The Executive Awards honor prominent local business people for their roles as Statesperson, Innovator and Communicator of the Year. The connecting thread is that these executives help create a positive image of Greater Columbus and embody a belief that it is a great place to live, work and do business. Nominations are sent to the Columbus Sales Executives by co-workers, business associates or family members. The nominations are reviewed and selected by the Awards Committee.

The second category singles out the Top Five Distinguished Sales and Marketing Professionals in Central Ohio. Chosen professionals are recognized for their leadership, innovation, creativity and community involvement. The awards committee selects 10 finalists, with the Top Five announced the evening of the banquet.

The Honoree category gives Columbus companies a public forum to recognize individuals for their efforts. The sponsoring company determines the criteria for selecting their recipient, basing it on performance measures such as gross sales, percentage of quota, all-around contribution to the company’s development, or other criteria justifying an employee’s receipt of this prestigious honor.

It takes self determination and hard work to achieve goals. On any day, a successful business person can experience a whole range of emotions: the thrill of winning a highly competitive contract; the satisfaction of helping a customer solve a problem; the frustration of doing more with less; the hurt of a lost order. But on this special night, Feb. 10, friends, family and co-workers join with the Columbus Sales Executives so all honorees might feel pride, gratification and respect.

Ron Cameron, president of Camac & Associates, is president of Columbus Sales Executives, an affiliate of the Greater Columbus Chamber of Commerce and Sales and Marketing Executives International.