After more than a decade of working at traditional, established toy companies, Tim Hall saw a new trend in the marketplace. He noticed that kids were less and less interested in traditional toys at younger and younger ages. Instead, they were more intrigued by digital electronics. He took an educated risk and purchased the Intel Smart Toy Lab in 2001, because he knew the value and expertise of the Intel technology would help to propel his new company, Digital Blue Corp., in this space.
Hall worked aggressively to establish Digital Blue as the leader in innovation for teens and tweens and found immediate success with certain products. He also recognized the importance of trusted brands and set his sights on establishing partnerships with some of the world’s most recognizable brands. Today, Digital Blue is not only the leading developer of interactive youth electronics and software, but it is also a strategic licensing partner for major entertainment companies, such as Disney, Warner Brothers, LEGO and WWE Inc. The company is also venturing into several European markets and has received industry acclaim and awards from several different entities.
In addition to successfully growing Digital Blue, this president and CEO has placed great emphasis on being an active part of the community. The company provided 140 digital cameras to the South Cobb High School marching band so it could document its trip to Washington, D.C. for President Barack Obama’s inauguration. The company has also participated in and made donations to local youth marathons, such as Atlanta’s Girls on the Run and One Step Forward. Hall also has taken a personal interest in the local teen efforts of CHRIS Kids and has actively supported its efforts in providing paths of success for at-risk teens.
How to reach: Digital Blue Corp., (888) 800-0502 or www.digiblue.com