Lessons from a gas station attendant: A full-service lesson learned along life’s [read more]
Customer service on the fly: What a flight attendant taught me about knowing your customers [read more]
Are your bagels hot? What are you doing to make sure you’re reaching your customers via all their senses? [read more]
A tale of perspective: A modern fairy tale about why you should learn to deal with customers and others from their perspectives, not yours [read more]
If you’re feeling the heat of new competition, you’re probably doing something right in your efforts to stand out.
10 ways to stay on top of your entrepreneurial game
How to get your customers actively involved in your business
Nobody cares about the ideas you haven’t put into action. Here’s why you shouldn’t put off your ideas — and what happened when I did.
What a TV ad campaign for vacationers considering the Florida Keys teaches us about segmenting your market
Why it’s not just who you are, but what you can do to make their lives easier that matters most in attracting new business
How a saleswoman in the back seat of a red Mercedes-Benz shattered a car sales stereotype
How to see creative opportunities among the invisible
Five steps to overcoming innovation deficiency and seeing your "invisible Harvey"
What are you doing to change your employees' and customers' environments to promote creativity and innovation? Try a field trip.
Like it or not, marketing and self-promotion are all-the-time activities. So says "Get What You Want" author Patricia Fripp, who talks about what business owners could -- and should -- be doing to spr
Too often, businesses are too quick to discard ideas before they have a chance to develop. What you need is an opportunity to really brainspark. Here's where to begin.
Six ways to coax creativity from your employees
Why you should help your prospective customers quantify -- in dollars -- the added value that you bring to their bottom lines.
What an observant ticket agent from an alternative airline taught me about luring prospective customers away from the competition.
Why you should put a human face on the vendors, suppliers and customers around you
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