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How Roger Andelin used the art of storytelling to change the face of Internet retail shopping

Roger Andelin, Rakuten.com Shopping
When the opportunity arose for Roger Andelin to return to Buy.com, he felt he had a lot to offer. Soon to be renamed Rakuten Buy.com, Andelin had a plan to splice together his e-commerce background with a newfound knowledge and appreciation of storytelling to open new doors for the company. [read more]

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