Jim Sartori keeps a long-term perspective once goals are established at Sartori Food Corp.
While strategies may change depending on events, the goals remain the same. For example, Sartori and his management team established a goal of transforming the company from a manufacturer of short-hold cheeses that were becoming commodities to a producer and processor of value-added aged cheeses.
This was a major change in the way the company did business and required substantial amounts of working capital, the addition of highly qualified personnel, an ongoing reinvestment in the company and the willingness to take on a high degree of risk. Despite the fact that the company was competing with companies substantially larger and better capitalized than Sartori Food, the goal was accomplished over the years with a steady, unwavering strategy.
Sartori Food is now a recognized leader in the aged Italian cheese industry, serving major companies throughout the food service and ingredient marketplaces.
Sartori is keenly aware of the relationship between risk and reward. His pioneering development of fresh grated parmesan for the food service and ingredient markets required a new way of thinking. The markets were dominated by dry grated products. The emphasis on parmesan meant the need to take on a great deal of risk in the form of the product development cycle, which can take 10 months to complete and requires 10 months of product to be made, even though there is no firm purchase order and no cash inflow.
By managing these types of risks, Sartori has differentiated his company in a crowded marketplace.
HOW TO REACH: Sartori Food Corp.,www.sartorifoods.com or (920) 893-6061