Making it easy Featured

8:00pm EDT June 25, 2008

Shawn Riegsecker, founder of Centro, had worked in the newspaper business for many years in both an offline and online capacity. He understood how difficult it was for advertisers and agencies to buy advertising on thousands of local Web sites across the country.

He envisioned a Web-based marketplace that contained 100 percent of all local Web sites and an easy media-planning system to buy local online ads.

The newspaper industry, let alone the inclusion of TV and radio Web sites, is one of the largest, most successful and most fragmented industries in America. It is also the oldest media industry and is filled with processes dating back many years. Not only did Riegsecker find the software engineers who believed the technology could be completed and work as expected, he had to convince the largest media industry in America that technology could help them attract more advertisers.

Riegsecker quit his job, took everything he had and started working night and day to make the company successful. He ran out of money after six months but managed to keep the company going on unsecured personal loans.

Today, the business is thriving. Riegsecker builds on his success by constantly challenging rational thinking and constantly looking for ways to excel and elevate the company. In doing so, he doesn’t rule with an iron fist, but instead, he clearly explains his vision, the benefits and how the team can get there, ensuring that everyone is working toward the same goal.

HOW TO REACH: Centro, www.centro.net