Setting the standard Featured

10:42am EDT July 5, 2011
Setting the standard

Loop Capital Markets was founded in 1997 with only six employees, including Chairman and CEO James Reynolds Jr., who left a very successful municipal sales career to establish Loop. Today, Loop has more than 150 employees in 20 offices across the U.S.

Since inception, Reynolds created a business model that centered on multiple product lines. The model started initially in public finance, tax-exempt fixed income sales and trading, and domestic equity trading. At the core of the business model was the goal of building Loop’s brand identity as a firm that is customer-focused and provided superior professional financial services. It was envisioned that from such brand identity, additional products and services could be added to the platform with clients having a familiarity with the high standards at Loop.

Reynolds sets a tone of excellence for the company’s employees, and as a result, Loop’s stellar reputation in the industry allows it to attract seasoned employees in the financial services arena. The attraction of the best talent has allowed Loop to expand its product offerings into such areas as corporate finance, taxable fixed income sales and trading, along with a host of other analytical and advisory services.

Reynolds is continually looking for new frontiers and business opportunities, in addition to the growth of Loop’s current business lines. The entrepreneurial vision of Reynolds and the other leaders at Loop is what drives the company’s ongoing expansion. Loop’s desire is to be a full-service investment bank to its clients.

The current plans are to create Loop’s presence in the capital markets outside the U.S. In addition to the expanded capital markets activity, Reynolds is driving Loop’s entry into asset management. The focus will be on investment packaged products that will attract investment from both domestic and foreign institutional investors.

How to reach: Loop Capital Markets, (312) 913-4900 or