How Brandon Cruz and Clint Jones wanted to make GoHealth an innovation in the health care industry Featured

8:00pm EDT June 30, 2013
Brandon Cruz, president, CTO Brandon Cruz, president, CTO

 

Private Equity/Venture Capital Backed

WINNER

When they first got into the health insurance business, neither Brandon Cruz nor Clint Jones had much knowledge about the industry, except that there had to be a better way to utilize the Internet to help both the health insurance companies and the individual consumer.

This lack of familiarity allowed them to “think outside the box” and be innovators in the industry. Cruz, the president and chief technology officer, and Jones, CEO, founded GoHealth in 2001.

With their energy and skills to understand, challenge and help reshape a complex market for health insurance, these entrepreneurs stood apart from others.

While Cruz and Jones were establishing ways to compare insurance coverage over the Internet, adding sophistication such as an online quoting and customer relationship management solutions for agents, a dramatic event occurred — the Patient Protection and Affordable Care Act was approved. The disruption and uncertainty the PPACA brought caused upheaval among many insurance businesses, but not GoHealth.

Recognizing the potential arising, Cruz and Jones moved their business into an online/technology health insurance distribution platform for consumers, agents and carriers.

They believe the last five years has clearly validated their strategy, and even though this will continue to change over time, the key is execution — and they are focused on doing that.

While they have become more “corporate” in the last 18 months, Cruz and Jones have not lost their entrepreneurial drive. The pair has not shied away from moving forward amid uncertainty; they know what they do well and have leveraged the right people to make strategic moves.

Almost all the major health insurance carriers and numerous large corporations have recognized GoHealth’s value proposition.

Always leaders in innovation with technology, they continue to work hard to position themselves to be on the forefront in terms of technology when it comes to assisting their clients. Few companies can offer customers end-to-end service as GoHealth can.

How to reach: GoHealth, www.gohealth.com