Sportvision has endured many trials, both financial and on the business front. Through it all, Hank Adams, CEO, has persevered to turn the business around while attracting and retaining key company personnel and protecting investor’s interests.
Sportvisions’ products are well-known. It was founded in 1998 with a vision to develop technological enhancements that could be used in game broadcasts. Through the development of landmark products, such as the glowing puck in hockey, the Yellow 1st and Ten line and Kzone, Sportvision has established itself as the most innovative player in the industry.
While both clients and fans love the company’s iconic products, it is a challenge to present a clear value proposition to clients. Media executives realize that, in the short-term, the same number of Bears fans will watch a given game and that advertisers will buy ads even if the broadcast does not have the “yellow line.” It is a long-term investment proposition for executives who live on overnight ratings.
In 2002, Adams had to withstand shrinking production budgets, desperate competitors who slashed prices and exhausted investors.
Adams managed to turn the operation and morale around, and Sportvision is now profitable with solid growth, a bright future and high retention. The company has won eight National Sports Emmys, and, since its founding, Sportvision is credited by the SportsBusiness Journal with inventing 10 of the top 20 greatest innovations in sports broadcasting.
HOW TO REACH: Sportvision Inc., www.sportvision.com