James Lindenberg worked for a major wire distributor for more than a dozen years as a national sales manager, but when he was overlooked for a promotion, he started developing his own business plan.
The result was World Class Wire & Cable Inc.
Lindenberg decided to stick with common products, and work turns in inventory and receivables. The company has been able to finance its tremendous growth without turning over majority ownership to outsiders. Lindenberg has focused on hiring the best people he can find and delegating a great deal of authority to them. Every employee is empowered to do what’s necessary to meet the customer’s needs.
Sales at WCWC have grown by an average of 20 percent every year during its 13-year existence.
The company’s product and service offerings come from its knowledge of the industry and employees relationships with their customers. Management and employees take the time to listen to their customers, and WCWC responds by developing new and enhanced products and solutions to meet those needs.
For example, Lindenberg saw a need to supply the wire harness industry with wire in a short time with many services on various packages.
The company was the first distributor in the United States to repackage wire in 20-inch, 30-inch or 42-inch drums. WCWC can stripe, dye, inkjet print or hot stamp print on wire and put it back in any drum size the customer desires.
World Class Wire & Cable takes pride in its ability to go the extra mile to better serve its customers.
HOW TO REACH: World Class Wire & CableInc., www.wcwc.com or (262) 951-7694