Mark Sell, co-founder and principal of MD Logistics Inc., is committed to a personal relationship with each of his major customers. His dedication has led to an annual growth rate of approximately 30 percent.
“Take care of the customer and the customer will always take care of you,” Sell says. “I’m a pretty hands-on guy when it comes to customer relationships.”
Sell believes in open dialogue with his customers, even in the case of a customer with a problem. With open dialogue, he can talk with the customer, identify and react to the issue and then find a solution.
Sell says that they learn from failure more than from success. He analyzes each new business situation in which MDL didn’t land the business so he can be better prepared for the next opportunity that arises.
To manage risk, Sell looks at an opportunity and assesses the worst-case scenario if MDL takes the risk and it fails. If the reward is worth it, and he can live with the worst-case scenario, then the company takes the risk.
Sell also works with his customers to make sure every need is met. He says that today’s customer demands movement of technology and information as well as products. Getting the right technology in the right place, in the right hands for the right solution, is the challenge. To meet that challenge, Sell directed MDL to design a Web-based service MD Net for clients by which they can run their own businesses and track inventory, customer orders and shipments online.
HOW TO REACH: MD Logistics Inc., www.mdlogistics.com