Selim Bassoul has never been one to sit back and hope his company grows. The chairman and CEO of The Middleby Corp., a provider of restaurant and food service equipment, slashed the company’s product lines and completely changed its focus to energy-saving products during the last recession, when the rest of the industry had never considered such paths. Smart Business Executive Editor Dustin S. Klein recently had a chance to sit down with Bassoul on video to talk about how an entrepreneur can build a business in any economic climate.
Bassoul on building value for customers and cutting through needless layers of management.
Bassoul on talking with customers both your existing customers and your competition’s.
See the full nine-minute conversation between Klein and Bassoul.
Klein interviewed Bassoul while he was in Palm Springs, Calif., at the Ernst & Young Strategic Growth Forum 2009. Klein also had the chance to speak with several other leaders about the entrepreneurial bent to their company. Among others, he had a chance to sit in on a Strategic Growth Forum conversation with Howard Schultz of Starbucks Corp. and do video interviews with NETGEAR Inc.’s Patrick Lo and 1-800-FLOWERS.COM Inc.’s founder and CEO Jim McCann.
Klein also had a chance to do some question-and-answer sessions with past Entrepreneur Of The Year Award winners and Growth Forum panelists.
Celeste Ford, founder, chairman and CEO of Stellar Solutions Inc.
Shelly Lazarus, chairman of Ogilvy & Mather Worldwide.
Robert Klein, founder and CEO of Safeguard Properties.
Know a company that might be a good fit for the 2010 Ernst &Young Entrepreneur Of The Year program? Contact Caroline Calfee at email@example.com.