Doing what he does best Featured

8:00pm EDT June 25, 2007

John Payne doesn’t like to waste his time and efforts doing things that don’t matter or aren’t productive.

Even as a student at the University of Cincinnati, he got up and walked out of a physics class because he realized physics wasn’t for him and that he’d be better off studyi n g engineering.

That same approach helps him today as founder and president of The Payne Firm Inc., an environmental consulting firm.

For many years, the firm performed engineering services for an array of projects, but Payne knew that if he wanted to achieve the kind of consistent and sustainable growth that he needed, then he should again cut the fat. He refocused the firm on just four core competencies: merger and acquisition due diligence; ground water and soil investigation; Brownfield development; and litigation support.

This refocus caused the company to lose about one-third of its business, but since doing so, the firm has consistently grown, and Payne has been able to focus the company on what it does best and on better delivering what customers want.

His efforts have been successful, and this is evident when looking at the wide geographic span that the customers come from. Only about 30 percent of its business comes from a 100-mile radius of Cincinnati. The rest comes from all across the map, as word has spread of The Payne Firm’s excellent service and focus on quality work.

HOW TO REACH: The Payne Firm Inc., (513) 489-2255 or www.paynefirm.com