The Hoeflinger file Featured

7:00pm EDT January 26, 2009

Born: Dayton

Education: Bachelor’s degree, communications, Wright State University; MBA, Xavier University

First job: LaRosa’s was my first job, when I was 16.

What is the most important business lesson you have learned?

Always keep your eye on the customer. Your customers’ satisfaction is the axis that keeps the wheel going, so you better keep it greased. Don’t ever lose sight of the fact that your end user is the key to a successful company. Everything you do, from the top down, from answering phones to mailing benefit letters, to meeting with clients face to face, are crucial spokes. It all keeps you moving toward that goal ... meeting your customers’ needs.

What is the best business advice you’ve received?

Communicate, communicate, communicate — many times and in different ways. Keep the lines open, be accessible, listen. ... and follow through. And when appropriate, incorporate humor. Fun in the workplace is a good thing; it keeps everyone motivated.

What is your definition of success?

When you land in a role where you can maintain a passion for the day-to-day work even when faced with challenge, when you love your job and when you can see that you’re making a difference — that spells success.

What do you like best about being a leader?

Working with great people to make a difference. I am passionate about what I do, and I know my team is passionate, as well. ... We are working together to empower people to lead healthier lives. You know the saying, ‘There is no I in team’ — it’s a cliche, but it’s true.