About 13 years ago Doug Worple was working for Procter & Gamble in the finance department. After working with Excel spreadsheets for a number of years, he found himself in brand management, where he could flex some creative muscles, and he loved it. He signed up for a company-sponsored copywriting internship at Leo Burnett in Chicago.
When he returned to P&G after the internship, he realized that his creative passion had grown even more, and he needed to embrace that, so after a few months he left P&G. He had read an essay that said, “Start barefoot earlier in the spring and later in the fall,” so he decided to start Barefoot Inc. to do free-lance work.
He wanted his business to grow, but he was dedicated to only taking business that he felt would rocket consumers and cause them to open up their wallets. He knows there are certain products that create happiness for each person, and he only wanted these types of products, so at times, he turned business away.
He had some hard times when industry suffered following the Sept. 11 attacks, but he succeeded through that period by creating emotional ties to certain products. Barefoot has now grown from just Worple to more than 50 employees, and while the firm started locally, it now is nationally recognized and awarded. Worple also managed to grow both revenue and profits in recent years, and has never laid off an employee due to lack of business.
HOW TO REACH: Barefoot Inc., (513) 861-3668 or www.thinkbarefoot.com