Thinking big Featured

8:00pm EDT June 25, 2009

The specialty pharmaceutical and clinical support fields are dominated by large, big-name companies. It takes a special kind of businessperson to even want to jump into that fray.

But Phil Rielly isn’t your everyday business leader.

Rielly founded BioRx in 2004 and now serves at the company’s president. From the very outset, Rielly literally put himself into driving BioRx to success, investing his personal capital, leveraging his home, credit cards and retirement savings to get the business up and running.

It was a major risk his part, but Rielly believed in the company’s business model: to provide personalized in-home care for patients, developing a level of familiarity with its clients that is unheard of with its larger competition.

The patient-oriented niche that Rielly carved has led to a high rate of customer satisfaction, and by extension, customer retention. Nearly 95 percent of BioRx patients continue to do business with the company throughout their treatments because of high customer satisfaction.

Customer recurrence is one of the main drivers of organic growth at BioRx. The team approach to patient care has allowed Rielly to develop a 360-degree approach to meeting patient needs, which has helped the company grow in spite of the economic downturn.

Between 2006 and 2007, BioRx nearly doubled its sales from $15.6 million to $28.6 million and has added additional in-home care offerings to its patients along the way.

BioRx continues to attract patients from across the country seeking individualized in-home health care, helping to increase the company’s national footprint. In addition to the home offices in Cincinnati, BioRx operates an administrative office in High Point, N.C., and a satellite pharmacy in Urbandale, Iowa. With increasing business in the western part of the U.S., Rielly is considering opening a distribution center out west, as well.

How to reach: BioRx LLC, (513) 792-7080 or