Letters to the editor Featured

10:09am EDT July 22, 2002

Letters to the Editor

Laugh and the world says, 'Huh?'

Our April Fool's Issue drew more praise and less criticism than we expected-unless you count the calls from confused readers looking for the faux cover story and the nonexistent continuation of the cash-flow feature. We also didn't make friends at the company that transfers magazines to microfilm; they had to call for an explanation as to why the volume number wasn't in sequence. Here are some comments from those who did get the joke.

It came in the mail, sat on my desk for two days and I kept glancing at it before today. Today, I decided to look through it at 6 a.m. I just wanted to tell you thanks for one of the best laughs I have had in years. After thoroughly enjoying the first few pages, we actually read the whole issue. Thanks again for a great day starter.

Paul Davis

Paul Davis Automation Inc.


Great job on the April Fool's issue of SBN. Humor is tough, particularly in print, but you pulled it off. Your readers should understand that even business shouldn't be taken all that seriously.

Tim Mueller


Vantage One Communications Group


Oh, yeah. You got me. It took me until page 10 to figure out what was going on. I knew there was something awfully strange here. I never saw anything like that before. Good job. I wonder how many people went nuts reading the first few pages.

Robert Cutler


North Coast Biomedical

Shaker Heights

I've got to tell you. I just read it and the first few pages were cracking me up. I know you might have been taking some heat on this. But I just thought it was great. And I just thought you might like to know.

Walt Voyzey

account executive

Fitzgibbon Arnold and Co.