According to a survey by Accountemps 69 percent of executives said it is very important for them to sell the benefits of working at their company compared with just three years ago. Another 29 percent said it was somewhat important.
"Companies known for their ability to attract and hire good employees are always recruiting -- even during the job interview," says Max Messmer, chairman of Accountemps and author of "Human Resources Kit for Dummies."
"Candidates today are concerned with more than salary alone," Messmer says. "Hiring managers must demonstrate that their firm provides an outstanding work environment, continual learning opportunities and a clear path of advancement."
Need a little help getting started? Messmer offers these tips:
Accentuate the positive. Job seekers inquire as frequently about corporate culture during interviews as they do about benefits and salary. Highlight those aspects of your company that are fun and professionally rewarding.
Think benefits. More and more companies are getting creative with their benefits. Offerings include flex time, gym memberships or concierge services.
Create a buzz. Get the word out to the public that your company is a great place to work. Offer bonuses or incentives to employees who recruit others to work for your company.
Daniel G. Jacobs