The Internet Advertising Bureau reports the most popular types of online advertising were consumer related, 27 percent, followed by computing, 24 percent; financial services, 16 percent; telecom, 11 percent; and new media, 7 percent.
Banner ads remain the most popular form of online advertising, representing 53 percent of the market, followed by sponsorship, 30 percent, and interstitials, 6 percent. The majority of deals were hybrid, 52 percent, followed by cost-per-thousand click through deals, 43 percent, and performance deals, 5 percent.
AdKnowledge recently studied the market share of two leading browsers, Netscape and Microsoft. It found Microsoft to be the most popular browser with 49.4 percent of the market, compared to 44.9 percent for Netscape. The report says this is because Microsoft is the default browser on many computers, and as Microsoft users are typically less technologically experienced, they are unlikely to change the browser.
The distribution of market share was based on a sample of 552,000 ad views and click throughs conducted late last year.
Seem Software has introduced Express Assistant 2.0, a simple, one-button Windows 98/95/NT4 utility. It lets you back up, copy and restore all, or a selected list of your e-mail folders (including all attachments), newsgroup folders and your Windows address book as a compressed Zip compatible archive.
Express assistant keeps track of Outlook Express confusing, nonintuitive filing and naming conventions, so you can concentrate on your business communications. The program allows you to choose where you want to back up to your hard drive, Zip drive or disks. It can also span disks automatically and lets you move e-mail folders between computers. A log is created every time you back up, copy, move or restore your e-mail folders.
Seem Software also offers Backdora, which performs the same functions for Eudora e-mail. For more information, call (516) 756-7411, or go to www.seemdirect.com.
Getting out of the piracy business
Several issues make small and mid-sized businesses susceptible to illegal software usage, or piracy. Sometimes businesses use illegal copies in an intentional effort to cut costs, but often its because of benign neglect, such as failing to prevent inappropriate circulation of installation CDs, or misunderstanding concurrent usage agreements. In addition, many businesses fall prey to disreputable resellers who sell illegal copies at rock-bottom prices.
Intentional or not, using unlicensed software leaves businesses vulnerable to risks such as software incompatibility, viruses, lack of technical support and, if audited, stiff legal costs and fines.
Because software publishers have formed independent agencies to combat this problem through audits and penalties, SoftChoice, a software consulting firm, can help a business get legal and stay legal. After an accurate assessment of a companys existing usage and projected needs, SoftChoice helps the business get the best deal on software needed to keep it legal. For more information, call (800) 268-7638 or go to www.softchoice.com.
PerifiTech Inc., a manufacturer of high-performance network file servers and data storage solutions, has released its Aerial Quad Xeon SuperServer, which features the Pentium III Xeon chip. The server operates at 500 MHz with up to 2 MB of full speed L2 cache. The servers are also available with Pentium II Xeon processors, which also contain up to 2 MB of full speed L2 cache and operate at 400 to 450 MHz. For more information, call (330) 278-2070 or go to www.perfitech.com.
Tale of the tape
Hewlett-Packard Co. has introduced a 14GB tape backup solution designed to deliver high-speed, easy-to-use, full-system data-protection solutions for stand-alone power users, small businesses and mobile computing professionals. It is designed to protect not only data files, but also such critical elements as applications and preferences, operating-system configurations and Web browser bookmarks. The HP Colorado 14GB drive runs approximately 40 percent faster than its predecessors, enabling it to back up substantially more information within the same window of time. For more information, go to www.hp.com/tape/colorado.
Speed demon surfer
RealNetwork is offering PeakJet 2000, which can speed your Web surfing by up to 20 times.
PeakJets technology automatically learns from your browsing habits. While you read through a page, PeakJet works behind the scenes and preloads and freshens links according to your interests. When you click, the next page appears almost instantly. All you do is download the program and start surfing.
- Speeds Web surfing up to 20 times without a new modem and works with any modem speed.
- Maximizes idle modem time; preloads pages while you go about your normal browsing.
- Economizes bandwidth by devoting cache to your favorite links or frequently visited Web pages.
- Has a 30-day money-back guarantee.
To download, visit:www.realstore.com.
Rock the vote
A study by the Pew Research Center for People and the Media highlights the increasing importance of the Net in US election campaigns. Pew found that during the 1998 national election campaigns, 16 percent of U.S. voters accessed information about the election on the Internet, compared to 10 percent in 1996. Further, 6 percent of voters cited the Internet as the primary source of election information, up from 3 percent in 1996.
On average, 15 percent of voters used the Internet for election news, compared to 28 percent in the 18-29 age group and 22 percent in the 30-49 age group. The survey showed that the Internet is rivaling network and cable TV as the main source of election news for the younger voter, according to Andrew Kohut, director of the Pew Center. Nonetheless, the Internet is still a marginal player on the political media scene, with the vast majority of voters citing TV and newspapers as their main source of election news.
The IT market
Private businesses and governments around the world are increasingly recognizing the importance of the Internet and commerce generated from information technology.
IT contribution to real economic growth in the U.S. now accounts for just over a third of all growth in the economy. Just over 7 million people work in the IT business and investment in information processing equipment accounts for 45 percent of total real business equipment investment.
In July 1997, when the U.S. Governments Electronic Commerce Working Group released A Framework For Global Electronic Commerce, the reality of electronic commerce was firmly placed on the worlds economic agenda.
Several other nations followed suit and promptly went to work on developing their own electronic commerce strategies and initiating working groups to tease out logistics.
Early adopters predicted that revenue from electronic commerce would exceed tens of billions of dollars by the millennium;, that figure is now hundreds of billions. In its annual report, the U.S. Government Working Group on Electronic Commerce estimate that $300 billion will be spent online in the first half of the first year of the next millennium. A staggering $35 billion of that will go into the coffers of four companies, Dell, Cisco, Intel and General Electric.
By 2000, 7 percent of airline tickets will be bought online, 16 million people will bank online and up to $1 billion is expected to be generated in insurance premiums.
Markets follow people, and in the last year, one-third of the American populace had access to the Internet at one point or other. One-third of U.S. households with PCs are online, 28 million households, found Ziff-Davis Technology in its user profile study. The number of people with access to the Internet has grown 35 percent since January of 1997.
Source: Nua Internet Surveys.
From E-Commerce Times (www.ecommercetimes.com):
- 8 percent of U.S. companies have ordered maintenance, repair and operating supplies online, according to a study by Grainger. Of those, 85 percent plan to dramatically increase their Internet usage for MRO business in the future.
- 64 percent of companies that order MRO products online say they do so because of speed and convenience; 25 percent cited the accessibility of ordering online, while 20 percent cited the accuracy of product information available on the Internet.
- Of those companies which do not order MRO supplies online, 49 percent said it is because they do not have access to the Internet. Another 15 percent did not feel it would be convenient to order online, while 9 percent said it did not fit in with current company policy and procedure. Ten percent of companies surveyed said they did not have access to a computer.
The findings are based on a survey of 600 executives from SMEs and large businesses in a variety of industries for a report on business purchasing trends.
Where are you?
While 98 percent of US businesses are classified as small, only 1.8 percent have yet established an Internet presence.
A mall well traveled
Some online shopping safety tips from Biztravel.com:
- Secure server A good Web site should offer the user the option of going into an SSL mode (secure server) for the entire shopping experience or for selected sections where private information, such as credit card numbers, is exchanged. Depending on the customers preference, Biztravel.com offers a complete SSL session or SSL only when personal information is being entered.
- Safe shopping guarantee A Web site that is confident in its security should offer a safe shopping guarantee. This means that if credit card information is stolen and used to make a fraudulent charge, the company will reimburse you for the full $50 liability you incur as the credit card holder. The customer is not liable to the credit card company beyond the first $50, and with Biztravel.com picking up this charge, the customer is completely covered.
- Awards Has the company been endorsed by third party sources? These include analyst comments and recognition from industry trade publications such as PC Magazine. If not, you might consider looking into what has been written about the company.
- Word of mouth How did you learn about this service? Recommendations from friends and colleagues are worth their weight in gold. If someone you know is a happy customer, then you, too, should see if online shopping is for you.