In 1999, he combined those two strengths -- financial savvy and information technology understanding -- to found a new business that addresses Internet security weaknesses for financial transactions.
Keresman's Cardinal Commerce Corp. develops and markets software systems that provide safety and security for online commercial transactions by working with existing authentication methods such as username/password, biometrics and random number generators to reduce fraud.
The philosophy behind Keresman's concept is simple, he says. Software platform architectures were designed with the understanding that change is constant. Technology will continue to advance, communications channels and protocols will evolve and businesses must change to remain competitive.
That's why the company's software platforms rely on speed, flexibility and ease of integration as the cornerstones, Keresman says, noting that all of Cardinal's software is easy configurable by the user instead of requiring pricey customization.
Further, as financial giants drive the financial services industry to adopt better software that secures transactions and reduces fraud, Keresman says Cardinal Commerce is well-poised to grow. Cardinal's products have received approval from Visa and MasterCard for use in the companies' guaranteed payment initiatives, Verified by Visa and MasterCard Secure. And its software systems are being used across the United States and in Australia, Greece, South Africa and the United Kingdom. How to reach: Cardinal Commerce Corp., (440) 352-8444 or www.cardinalcommerce.com