I enjoyed your article on sports sponsorship ["Know the score," SBN, November 2000].
My comment relates to businesses supporting local sports at the high school level in addition to the college and professional levels. Many of the people attending the professional events in Columbus also have family and friends involved in similar sports at area high schools.
It is cheap to advertise in game programs or co-sponsor individual teams. The business gets reasonable coverage at low cost, while getting the extra benefit of giving back to the communities. Football may have well-oiled fund-raising, but many of the other sports, such as ice hockey and soccer, need help from the community to exist.
So my point is, while reserving 20 to 25 percent of an advertising budget for sports sponsorships, save 1 percent to support local sports at the senior and junior high school and club levels.
Thanks, and keep up the good work at SBN!
director of tax planning
Professional Planning Consultants Inc.