2012 Columbus Smart Leaders: Michael L. Reed, President & CEO, Application Link Featured

4:02pm EDT July 13, 2012
2012 Columbus Smart Leaders: Michael L. Reed, President & CEO, Application Link

Michael L. Reed, President & CEO, Application Link

Give us an example of a business challenge you and/or your organization faced, as well as how you overcame it.

For Application Link being a 30 year old technology business has created many challenges as computers become more intrusive in the life of organizations. Niches have come and gone, on average every five years. We have been able re-recreate ourselves time and time again.

In what ways are you an innovative leader, and how does your organization employ innovation to be on the leading edge?

Our latest suite of solutions (the Genesis family) causes us not only to get a glimpse of what is possible tomorrow but we are actually leading the industry in what is next. We have worked on items years ago that are now being asked for by the U.S. Government of our clients.

How do you make a significant impact on the community and regional economy?

We have four clients in the greater Columbus region; we are developing our latest and greatest software solutions and testing them here. Our clients look very smart to their peers and stakeholders. We are headquartered in Columbus and hope to drive employment opportunities in the community.

Michael L. Reed is the president and CEO of Application Link