How Fahlgren Mortine helped cyclists meet their goal for cancer research Featured

8:05pm EDT January 3, 2013
How Fahlgren Mortine helped cyclists meet their goal for cancer research

Pillar Award finalist

Neil Mortine

president and CEO

Fahlgren Mortine

www.fahlgrenmortine.com | (614) 383-1500

 

It takes a lot of strength and conditioning to be able to ride a bike 180 miles. When you add the responsibility of raising $1,800 as you physically prepare for such an endeavor, it can become quite a challenge.

Fahlgren Mortine wanted to do its part to reduce the stress for these athletes who committed to taking part in Pelotonia, a Central Ohio bike tour that raises money for cancer research at The Ohio State University Wexner Medical Center.

Under the leadership of President and CEO Neil Mortine, the marketing agency pledged to contribute about one-third of each rider’s goal. Participants start at a minimum of $1,200 for 25 miles and go up to $1,800 for 180 miles.

In addition, Fahlgren Mortine donated office space, billable time and supplies to fundraisers held throughout the months leading up to the ride. At the end of the event, total funds raised through company contributions, the efforts of individual associates and companywide fundraisers totaled more than $15,000.

When Pelotonia founder and CEO Tom Lennox spoke at the agency’s quarterly all-associate meeting last fall, the agency stepped up again and handed him a check for $1,000. They also made a commitment to bring even more riders and support in 2013.

It’s just one example of the commitment to community that exists at Fahlgren Mortine, where the passion runs deep in every employee for the countless projects the agency supports.