In reality, some may be checking out what perks you offer before they even walk through your door and using that information to decide where to shop.
If you already participate in the Golden Buckeye Card program, the Ohio Department of Aging now has your company and your discount listed on its Web site, www.state.oh.us/age/Buckeye.htm.
If youre not participating but want to, the site tells you how.
It might be worth your while. Consider the following, courtesy of the Web site:
- Americas older adult population will more than double between now and the year 2050.
- By that year, as many as one in five Americans will be older than 60.
Looks like seniority really does rule.