The Moersdorf file Featured

7:59am EDT November 22, 2004
Born: Hackensack, N.Y., 1952

Education: Attended The Ohio State University

First job: Putting out bus stop benches with advertising on the back

Career moves: Worked for Management Horizons; started his first software company, Software Results, in 1975, and sold it in 1982; founded Applied Innovation, 1983

Boards: Columbus Technology Leadership Council, adviser to the Central Ohio Welding Association; adviser to CAD Concepts

What was your greatest challenge in business, and how did you overcome it?

Selecting people was, and still is, a challenge. People can come across very differently in an interview than in the first few weeks on the job. But it is the quality of the people that drives the business, so that selection process is very important.

Past or present, whom do you admire most in business and why?

Thomas Edison was an incredibly persistent person. He didn't have any educational credentials, but with perseverance, he made his life and inventions work for him.

What is the greatest lesson you've learned in business?

There's no question what that is: persistence. Persistence counts more than anything, more than intelligence. If you are persistent and think long-term, you can succeed.